04 Jun 1964
Page 1
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Newspaper
Renwick Times
Location
Renwick, Iowa, United States of America
Date
Jun 04, 1964
Page
1
An editorial argues newspapers provide varied content and credibility that attract readers to ads. It claims higher ad action and sales efficiency, with cost per person and action comparable to or better than other media.
The article discusses how newspapers use multiple storytelling styles from documentary to paid pitches. It notes space adjustments to fit the needs of each narrative and the role of the press in selling products or services.
Surveys show readers respond more positively to ads in newspapers than in other media. Advertisers gain loyalty and trust from a reliable local paper. Continuous weekly publication offers steady reach, unlike sporadic campaigns. The hometown newspaper remains a dependable, year round advertising channel.
Advertising in the home newspaper is cited as boosting the town economy as most ad revenue returns to local merchants. The report lists numerous social visits and commencements, noting Arlan Emmert, a former Renwick resident, as a senior at Iowa Falls and Katherine Helmick among Morningside College graduates. Other guests include the Helmick and Chapman families, the Heggen and Wanderley households, and Joy Latin’s mother Mrs NR Yarbrough visiting Storm Lake.
A local sale notice from Renwick Iowa highlights summer produce and bargains. Items include Watermelon Cantaloupe Strawberries Kool Aid Wyler's Lemonade Mix Banana specials 2 lbs for 2c Corn Flakes with Strawberries 37c each Flavor Kist Cookies 4 for 1.00 Throw rugs 2.98 Summer sweat shirts 3.69 Beach towels 2.98 Armour prepackaged cold cuts 4 for 1.00 Marigold Ice Cream 89c flavors 79c vanilla per y% gallon.
Thursday evening Mr and Mrs Bill Hippen attended Baccalaureate services at Warburg college. Kenneth Engstrom was among the graduates at Buena Vista College commencement on Sunday evening. Other families and guests attended various local celebrations and meals, including a birthday dinner for Mrs Erwin Lehman in Rutland and an overnight at the Thompson home with Kristi Thompson of Storm Lake High School.
The Lake Clippers 4 H group met May 18 at Tena Nelson’s home with Lois Lerdal presiding. Eleven members attended. reports featured demos on freezing fruits and vegetables, bread making, and menu planning. Lunch was served. attendees listed include Kathy Gangstead, Janet Martin, Karen Michaelson, and Dianne Hansen among others.
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