End of Summer Slump Here Use Heavy Retail Promotion
A nationwide Bureau of Advertising survey of 41 markets finds over 80 percent of retailers expect 5 to 10 percent higher summer sales than last year, with 90 percent planning to boost or sustain ad budgets. Newspapers dominate ad spend while many retailers prepare do it yourself and outdoor promotions, Back to School tactics, and summer peak items like appliances and furniture. The campaign aims to dispel the summer slump myth and boost volume through targeted advertising and merchandising plans.
MENTIONED IN THIS ARTICLE
Bureau of Advertising
American Newspaper Publishers Association
Bureau
Philip Talbott
National Retail Dry Goods Association
Woodward & Lothrop
Washington, D. C
Paign
Far West
Midwest
Guardsmen Night Work At Camp Breckinridge Ky
West Virginia National Guardsmen in the 150th Combat Team practiced night maneuvers at Camp Breckinridge Kentucky. The bivouac began after dinner and ran until 3 a.m. with three battalions from St Albans Beckley and Bluefield. About 3 500 WV guardsmen are in summer training here and at Fort Knox. Governor's Day capped the first week and the finale comes this weekend. Battery B Martinsburg earned the annual streamer for best marching unit in last Saturday's review. commanded by Capt Charles Bowers.
MENTIONED IN THIS ARTICLE
Camp Breckinridge
West Virginia National
St. Albans
Beckley
Bluefield
West Virginia Guardsmen
Fort Knox
Ouac
201St Armored Field Artillery
Fairmont
West Virginia
Charles R. Fox
Martinsburg
Charles Bowers
Construction Work Under Way by City
The city began two projects on Johnstown Road a wall on the Pilkington property and a sidewalk in front of the Maples property with total costs of 827 dollars. The Lawrence Pruett Co. of Beav er is in charge while city crews finish paving the Beckley Municipal Parking Lot alley and patching holes on Johnstown Road and Vance Drive. Corner rounding at Jefferson Street is nearly done by City Street Commission crews.
MENTIONED IN THIS ARTICLE
Joseph
Alma Pilkington
Cecil Maples
Johnstown Road
Lawrence Pruett Co
Beaver
Beckley Municipal
Heber Street
Neville and
Prince
Vance Drive
City Street Commission
Jefferson Street
Women SO Meet Thursday in Beckley Home
The Women's Improvement League will meet at 2 30 p m Thursday in the home of Mrs LaBelle Moss Beckley The article lists multiple church events through the week including Cunard First Baptist Church midyear rally services led by Rev H C Craig Rev H Dubois and New Hope Choirs with subsequent services by Rev R F Saunders Rev L C Fletcher Garten Gospel chorus and others across Beckley and nearby communities.
MENTIONED IN THIS ARTICLE
Women’s Improvement League
LaBelle Moss
Beckley
Cunard Services
First Baptist Church of
Cunard
H. C. Craig
Rev. S. P. Prince
Besoco, Page, and
Beards Folk
St. Matthew A. M. E. Church of
East Beckley
Virginia Powell
Annie Rutherford
J. W. Gowens
Iva Mattox
Eliza Hunter
Central Church
Maggie Bush
Massey Street
Florence Hall
Free and Independent Church
Scott Street
Lula Ford
Harmco
Mullens
Pierpont
Beatrice Anderson
Amigo
Sarah G. Braxton
Ebenezer Baptist Church
Oscar Martin
South Fayette Street
Rhodell prepares for new officials to take office
Rhodell's administration elect will take oaths this week after a council canvass on Tuesday confirmed no change in results. The new administration, led by Mayor-elect Leon Sanders, will assume office July 1 with recorder Clifton Lilly and council members D. W. Lilly, Victor Augustine, Hayes Maynard, Joe D'Antonio, and Charles Farruggio.
MENTIONED IN THIS ARTICLE
Rhodell
Leon Sanders
Clifton Lilly
D. W. Lilly
Victor Augustine
Hayes Maynard
Joe D’antonio
Charles Farruggio
Winding Gulf Mines Hit 140,644 Tons In Week
Operating at 99 percent capacity, the 20 Winding Gulf mines produced 140,644 tons of coal last week, up 34,133 tons from the prior year. Through June 18, 1955, Winding Gulf totals reached 3,002,277 tons, up 30.6 percent from 1954. Pocahontas mines from Jan 1 to June 11 totaled 11,842,090 tons, an 18.7 percent rise over 1954.
MENTIONED IN THIS ARTICLE
Winding Gulf Operators Association
Winding Gulf
Pocahontas
4-H Camp Dates for Raleigh County Members
The county camp for 4-H members aged 14 or older runs June 27 to July 2 at Little Beaver Camp, with a younger camp for ages 10 to 13 from July 4 to July 9. Eligible Raleigh County 4-H participants must have current project records, arrive by 2 p.m. for class and tribe setup, and pay 9.25 dollars including insurance and crafts. Bring warm clothing, bedding for a week, and other essentials. Visitors’ day is Fridays.
MENTIONED IN THIS ARTICLE
Little Beaver
Raleigh County
Little Beaver Lake
Clarence Wooten
Proposed Lake Site to Be Inspected in Arnett
Raleigh County Clerk Harry E. Anderson led a group of interested persons to inspect a proposed five mile lake site in the Arnett area. The visit aimed to evaluate a location suggested by T. E. Harris, about 21 miles from Beckley, drawing water from Marsh Fork and Coal River. The site reportedly measures five to nine miles in length and 300 to 400 feet in width with no mining in the area and no land cleared.
MENTIONED IN THIS ARTICLE
Raleigh
Harry E. Anderson
Arnett
T. E. Harris
Beckley
Marsh Fork
Coal River
Harris
VA Head Reminds Pensioners to Report Income
H Lloyd Goodall of the Beckley VA office issued a reminder to veterans widows and children of deceased veterans receiving VA pensions. They must report any income increases that would push annual income over the statutory limit. An annual questionnaire is sent January 1. failure to report increases can trigger retroactive payment disallowance and recovery by the government.
MENTIONED IN THIS ARTICLE
H. Lloyd Goodall
Beckley Office
Veterans Administration
Goodall
Masonic Officers To Be Installed At Beck ley Lodge 95
Newly elected Beck ley Lodge 95 Masons will install officers at 7:30 p m Friday in the Masonic Temple. Bernard L. Crawford to be installed as worshipful master succeeding L D Fink in a closed service. Other 1955 56 officers include Alex D. George senior warden Raymond R. Walker junior warden Lewis N. Gravely Jr senior deacon David Mullins junior deacon W L Humphrey secretary Co C Farmer treasurer Charles E Walker chaplain H G Bird tiler T E Prince Billy Simmons stewards.
MENTIONED IN THIS ARTICLE
Beckley Lodge
Masonic Temple
Bernard L. Crawford
L. D. Fink
Alex D. George
Raymond R. Walker
Lewis N. Gravely Jr
David Mullins
W. L. Humphrey
Co. C. Farmer
Charles E. Walker
H. G. Bird
T. E. Prince
Billy Simmons
Sophia Officials Sworn In After Municipal Election
Sophia Town Hall swore in Mayor-elect James Salyers and his administration Tuesday night after a vote canvass from the June 7 municipal election. The lineup includes town recorder J. C. Shumate and council members Earl Q. Hatcher, J. B. Sexton, Lloyd Dye, Homer Martin, and Steve Sokola.
MENTIONED IN THIS ARTICLE
Sophia
Sophia Town Hall
D. B. Winfrey
James Salyers
J. C. Shumate
Earl Q. Hatcher
J. B. Sexton
Lloyd Dye
Homer Martin
Steve Sokola
Johnson Infant's Services Held Today
Funeral services for Roberta Mae Johnson were planned at 2 p.m. at the Daniels residence of Charles and Nora Shupe Johnson. Roberta died at birth in a local hospital on Monday at 3:30 p.m. Burial would be in the family cemetery in Daniels. Survived by brothers Charles Jr and Bruce at home and paternal grandmother Lula Mae Johnson Daniels. Body moved from Caffee Funeral Home Tuesday at 6 p.m.
MENTIONED IN THIS ARTICLE
Daniels
Charles
Nora Shupe Johnson
Roberta Mae Johnson
W. W. Lusk
Charles Jr
Bruce
Lula Mae Johnson
Caffee Funeral Home
Real estate deeds filed in Raleigh County clerk office
Deeds recorded involve Herbert Edward Snuffer and Hazel Snuffer transferring a lot in Town District to Bobby and Mary Pough for about 7000 dollars. Also Jennings and Helen Shumate transfer a Town District lot to Southern Land Co. for about 2500 dollars.
MENTIONED IN THIS ARTICLE
Raleigh County Court
Herbert Edward
Hazel Snuffer
Bobby
Mary Pough
Jennings
Helen Shumate
Southern Land Co
Alcoholics Anonymous to Elect Officers Tonight
A Charleston speaker and the election of officers are on the program for the regular Alcoholics Anonymous meeting tonight. Members will elect a secretary and a treasurer to serve for six months. The meeting, open to members only, begins at 8 p.m. in the Memorial Building.
MENTIONED IN THIS ARTICLE
Charleston
Alcoholics Anonymous
Memorial Building
Commodities to be distributed at Ralphs Keystone Station
Commodities will be distributed Thursday and Friday at Ralphs Keystone Station in Shady Springs. The distribution aims to aid local residents and specifies the two delivery days and site location for pickup.
MENTIONED IN THIS ARTICLE
Ralph’s
Keystone Station
Shady Springs
Quick-witted attorney uses elevator outage to reach court
In Santa Monica a power failure halted elevators causing a lawyer to improvise. With court papers seven stories up and no desire to walk, he called his secretary who tossed the bundle of papers onto the street. The attorney then proceeded to court.
MENTIONED IN THIS ARTICLE
Santa Monica
Calif
Permit Issued for Four-and-Half Room House to John T Bostic
A building permit for a four-and-a-half room frame house with a three-fourths basement was issued to John T Bostic of Har per Road on Friday by the City Recorder's Office. The construction is estimated at 5000 dollars with a 10 dollar city fee.
MENTIONED IN THIS ARTICLE
John T. Bostic
Harper Road
City Recorder's Office
Beckley Faces Higher Fire Rates and Inbetriate Commitment Policy
The Raleigh County Mental Hygiene Commission ordered a 35 year old Beckley man to a state mental hospital as an inebriate following a warrant from Beckley Patrolman Jess Williams. Sheriff Ward noted this was the first such action by the county on officer recommendation. Fire insurance ratings for Beckley may rise after July due to a 60 hour week for firefighters. If the city council does not fund four new firefighters, Beckley could drop from seventh to sixth class with the Insurance Bureau, increasing rates for brick and frame dwellings and merchants. The budget for 1955 56 will be set after July 1 with final state tax approval on August 1. Firemen’s monthly pay runs about $3000 annually.
MENTIONED IN THIS ARTICLE
Raleigh County Mental Hygiene Commission
Beckleyan
John C. Ward
Beckley
Jess Williams
Revival meetings at Amigo Baptist Church extend to July 12
The Amigo Baptist Church continues its series of revival meetings through July 12. Attendance and guest speakers are expected to draw worshippers from the region each evening with programs focused on renewal and community outreach.
MENTIONED IN THIS ARTICLE
Amigo Baptist Church
Also Mentioned on This Page
Gant
Colgate
Johnson Infant
Ward
State Penitentiary
Beckley Fire Department
Tomchins
Kay
Neville Street
Lyric Theatre
Simmons
Moran Avenue
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