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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Oct 18, 1977
Page
12
Merit draws many high tar cigarette smokers with Enriched Flavor tobacco boosting natural tobacco taste without raising tar. MERIT and MERIT 100s deliver about 0.6 mg nicotine per cigarette for 0.8 mg by FIC method. FTC Aug 77 notes 8 mg tar per kings. Surgeon General warns smoking is dangerous to health.
The ad describes MERIT and MERIT 1005 being taste-tested against higher tar cigarettes. Smokers favored both MERIT varieties as much as the higher tar options. The copy notes that only one cigarette uses Enriched Flavor tobacco and asserts the taste difference. Philip Mortis Inc.
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