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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
May 26, 1959
Page
11
Rambler pitches the Single Unit Construction approach from aircraft engineering, claiming superior handling, space for six adults, luxury at lower cost, and outselling rivals. The 1950 Compact Car launch followed a $50 million 1940 investment, with Rambler sales rising in 1958 as the idea gains traction among American motorists.
Rambler's Single Unit Construction offers six key benefits. Dependability through all-welded, rattles avoided. Room inside from aircraft-inspired engineering with bulk outside. Economy with lowest ownership cost and strong resale. Performance from reduced drag and better power-to-weight. Long lifespan emphasizes durability over look. Comfort via head-room seats and deep-coil ride.
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