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Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Mar 20, 1959
Page
7
The past decade shows rapid changes and innovations in American men's clothing. Reasons include breaking with uncomfortable traditions, adoption of easy-to-wear designs, and more man-made fibers. Increased travel brings European and Asian fabrics and styling ideas home, signaling ongoing evolution for fall 1959.
The guidance advises keeping footwear simple with formal attire. It notes Patent feather shoes remain acceptable, but many men now pair tuxedos with plain black leather shoes and small toe designs. Emphasis is on minimalism and avoiding ornate footwear with dress clothes.
Premium long sleeve sport shirts in gingham plaids made of imported combed cotton. Machine washable and mercerized with permanent collar stays. Available sizes S to XL in bright colors. Prices 3.98. Also sport jacket 100 percent wool at 24.95 and wool slacks 17.98. Sold at Sears Roebuck and Co. at 5th St. and American Ave.
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