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This newspaper page contains 10 articles. Subscribers can read the full text of each article.
Newspaper
Press Telegram
Location
Long Beach, California, United States of America
Date
Mar 20, 1959
Page
4
The spring casual shirt crop features mustard yellows blues greens and iridescents with button-down collars short sleeves epaulets and game cut and sew pulls. Heraldic prints modern large bold patterns decline the old hula girl look while Malian collars and various tabs add fashion flair for men expanding their wardrobe choices.
A list of fabric items with prices includes Foxdale flannels at 17.95 and 20.00 for Ghampere beltless worsted flannels, 4.95 for Pleated polished cottons, and 4.95 for Ivy polished cottons. The entry presents a concise catalog of textiles and their costs.
Wash and wear summer outfits promise comfort on steamy sunny days. The guide notes they can be washed and worn by following simple directions printed on the inside lining of the coat.
Advice column urges timely shoe resoling to avoid wear through. Emphasizes practicality and economy, noting holes in soles look humorous in cartoons but are unsafe in real life.
The article notes that wash-wear fibers bring new sweaters and knit sports shirts that require no shaping or blocking after washing. It contrasts this with the old task of shaping a sweater, highlighting the ease of care for modern wash-wear garments.
Advice urges men to maintain neat hair with regular barber appointments. Do not let hair reach collar length. schedule consistent grooming like their wives, and keep a tidy appearance.
A spring fashion note highlights new underwear and wash and wear shorts for men. It promotes short sets and the inclusion of wash and wear shirts, urges cleaning felt hats for next fall, and warns that dirt harms fabrics in the season’s wardrobe update.
Advice warns against overloading pockets as new suits are cut slim. Even small bulges can spoil the hang and overall appearance, urging careful packing to maintain a sharp, tailored look.
The article argues against the phrase five o clock shadow as an advertising line noting it is off putting socially. It states that a well dressed man is always clean shaven and suggests social expectations favor smooth faces.
Bright vests return in fashion, offering vibrant contrast to traditional tailored outfits. The new color-forward number trend emphasizes bold hues to elevate conservative suiting with a modern, eye-catching touch.
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