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This newspaper page contains 8 articles. Subscribers can read the full text of each article.
Newspaper
Pratt City Herald
Location
Pratt City, Alabama, United States of America
Date
Jun 02, 1900
Page
5
An essay on advertising as essential business judgment stressing consistent, ongoing campaigns over flashy but sporadic efforts. It argues to push advertising with quality, avoid glittering generalities, and shows a Massachusetts clergyman investing in space to publicize services. It notes small, frequent ads outperform a single large sell page ad.
A guide urging steady weekly advertising over sporadic bursts. It stresses fixing a regular space, filling it with clear claims about goods, and maintaining honest, new messages weekly to build reputation and profitability. The note ends with a product plug for Ballard's Snow Liniment.
The article argues ads succeed when readers notice them and the copy offers clear value. It promotes using a skilled ad writer with twenty years experience and outlines three steps: grab attention, create interest, and close the sale. It emphasizes compelling layout and truthful, sharp messaging to draw customers and generate sales.
An advertisement touts Bucklen's Arnica Salve for skin eruptions and injuries with 25 cent price and guaranteed cure. It notes a child saved by One Minute Cough Cure for croup, claiming immediate relief and suitability for coughs and lung troubles. Also promotes White's Cream Vermifuge at 25 cents for worm predisposition in children.
Pratt City football team challenges Cardiff for a friendly game on Saturday June 9 at the local gridiron. Both teams prepare for a spirited matchup in the community sports scene.
An assortment of patent remedies is pitched by R F Lovelady’s drug store. Claims include Kodol Dyspepsia Cure aiding digestion, Dr King’s New Life Pills for liver and bowels, Chamberlain’s Tablets for liver function, and Ballard’s Snow Liniment for rheumatic pain among others. Endorsing testimonials appear from J E B Watkins of Chilli cotie Missouri.
A Good Cough Medicine speaks well for Chamberlain's Cough Remedy as trusted by druggists and their families. Druggist J.Goldsmith of Van Etten New York reports five years of satisfaction and personal use for ordinary coughs and la gripe recovery. R F Lovelady distributes. A Winterset banker notes a carpenter cured of diarrhoea after one dose, praising Chamberlain's Colic Cholera and Diarrhoea Remedy.
George E. Cary editor of the Guide Washington Virginia reports severe ankle sprain relieved by Chamberlains Pain Basin followed by Thezan ilane and a complete cure. Sold by R F Lovelady. Babscribe for the Pratt City Herald.
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