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Newspaper
Pratt City Herald
Location
Pratt City, Alabama, United States of America
Date
Aug 11, 1900
Page
5
A dated ad style text offers Baltard's Horehound Syrup for hoarseness and breathing difficulty with a 25 cent price, and Lovelady Herbine promoted for fevers and cleansing the stomach and bowels, claiming cures and doses. The excerpt also includes fragmented moral reflections about folly, pride, and growing up.
Sam Foley, noted resident of Pratt City, is described as a progressive, genial figure in Jefferson atv. He has owned ads and now runs the town’s longest business frontage, said to measure about 160 feet, surpassing the Tygest main that extends up to 91 feet six inches.
Mr Foley opens a modern funeral car service with full latest improvements. The facility includes a morgue for inquest identity and a showroom rivaling state leaders. Foley, a college graduate in embalming, manages Greenwood Cemetery, enhancing service for patrons.
Manchester resident George D Williams testifies that his wife, long helpless with disease, recovered after using two bottles of Electric Bitters. The tonic is sold by R F Lovelady and advertised as a remedy for female diseases nervousness sleeplessness melancholy headaches backache fainting and dizziness with a cure guaranteed.
Joseph B. Slocum, 24, a coal digger, died after attempting to catch a moving Southern Blossturg train at the Warner depot on Monday August 6. His body was buried at Woodlawn cemetery after funeral in Gaudin and Coymorgue. The Herald notes his Birmingham origin and calls for football and local club activity while inviting readers to subscribe.
A discussion on advertising shows mixed results with advertisers often succeeding when backed by good management. Bad, spasmodic campaigns fail and are blamed on advertising, while effective campaigns cost more but prove cheaper in the end. The text contrasts advertising with customer outreach, illustrating how neglect and poor service erode sales, and questions the blame game around advertising outcomes.
A veteran marketer explains step by step the missteps of chasing cheap ads and failure of early schemes. He urges clean letters, honest claims, proper envelopes, and a persistent follow up. He notes that quality advertising costs more but yields more inquiries and higher returns.
Reading Circle at St Catharine’s Chool building held a meeting with about 45 members and near a hundred volumes received. Papers by Miss Anthony Miss Clarke and Miss Harkine discussed early New York history and the Dutch East India Company. Future papers to be preserved in the library with voting limited to ladies while male associates prepare for next week’s debate.
An old fragment notes a supposed remedy called stermott's Chocolates Luxative durine for cold symptoms. It mentions children baking them like candy though the text is garbled and lacks clear instructions or efficacy details.
A Emporia Kansas minister recounts using Chamberlain's Colic Cholera and Diarrhoea Remedy to cure himself after a severe attack and to save a neighbor who had been sick for over a week. The account notes the remedy’s effectiveness and mentions Whiteram Vermifuge as a digestive aid priced at 125 cents from R F Lovelady.
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