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Newspaper
Plainfield Messenger
Location
Plainfield, Indiana, United States of America
Date
Mar 11, 1920
Page
4
A collage of advice and reflections on shopping habits, fashion shifts, marriage, and moral musings. It contrasts old and new styles with one button gowns and gloves, critiques merchants, discusses Canada’s Farmers Party and reciprocity, notes road funding and asks about posterity. It ends with thoughts on how names carry meaning beyond fame.
In this fourth estate note a steady flow of new business demands ongoing advertising. One ad won’t suffice. merchants must keep informing the public that they stock goods. Readers are urged to keep up persistent, evolving promotion to build visibility and growth.
The Twentieth Automobile Show at the Manufacturers building State Fair Grounds plans features to attract farmers as key vehicle buyers. A large tractor exhibit, plus truck and airplane sections, will appeal to rural purchasers alongside new cars from multiple manufacturers. Show manager John Orman calls the farmer show impact second only to the State Fair.
The men directing the Indianapolis Auto Show March 8 to 13 are long time advocates for motorists. Their firms include R V Law Motor Co, Cartinhour Bowman Co, Detroit Electric Sales Co, and Lathrop McFarland Co with roles as president vice president secretary and treasurer.
Indianapolis merchants lack enough muslin to meet the Twentieth Automobile Show's decorative needs at the State Fair Grounds March 8 to 18. Frank J. Zimmerer, art director of the Circle Theatre, was hired as chief decorator, bringing top theater and scenic art credentials to create what promises to be the grandest display Indiana has seen.
In the Navy gas engine school sailors study engine internals and ignition systems. The program runs four years of enlistment, with pay throughout, producing well qualified specialists for military or civilian aviation engine work.
The proudest Navy member with the Pacific Fleet is Mick the spaniel aboard the New Mexico. Mick loves rough seas, sticks his head through a life ring for the camera, and stands as a patriotic figure for the ship and crew.
William O. Mattern named administrator of the Edwin J. Mattern estate in Hendricks County Indiana. The court declares the estate solvent. Notice dated March 10 1920.
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