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Newspaper
Pendleton Eagle Valley News
Location
Pendleton, Oregon, United States of America
Date
May 12, 1913
Page
3
An old style advertisement proclaims daily low prices at the Golden Rule Store. It highlights constantly turning stock, low price guarantees, and a wide array of items from girls skirts and lawns to rain coats and gloves with numerous price points and valuations. The copy emphasizes no special sales to lure customers, only steady low pricing across all merchandise.
The piece explains Roman stitch for leaf veins and midrib coverage, plus decorative items for halls and bedrooms. It notes portable pine or rattan coffee tables for halls, and white dotted Swiss and lawn curtains with rose patterns and matching pink or blue bedspreads.
Leather collars and cuffs present a novelty for the tailor made girl. The collars lie flat on the shoulders and feature turned back cuffs about four inches wide. They mix color with white, finished with two small brass buckles and narrow leather straps.
The notice explains that the natural life change in women now brings annoying symptoms due to modern living. It recommends Lydia E. Pinkham’s Vegetable Compound as a proven aid. Also listed is a small brown and white female Japanese Spaniel with a $250 reward for return to the Northern Pacific depot.
A young girl’s dress in French batiste features lace embroidery panels across the bodice and skirt, with alternate strips of lace and embroidery. A broad blue sash threads through the waist, a V neck edged in fine pleating, and a poke-sleeve gown in Alice blue satin trimmed with a tiny pink ribbon detail.
An ad touts Wyeths Sage and Sulphur Hair Remedy as a ready to use tonic that darkens gray hair naturally, stops dandruff and itching, and makes hair glossy. It claims minor nightly applications remove gray within a day and restore a youthful look, praised by a downtown druggist.
Local merchants promote D. D. D. Prescription as eczema relief with an ironclad guarantee. They urge readers to try a full size bottle on a no-pay basis if it does not work, claiming instant itch relief and lasting cures.
Advertises Whitbread English Ale and Whitbread Stout as health tonics aiding sleep and blood health. Claims 100 years of medical endorsement, digestion aid, and pleasant taste. Promotes local sale via Oating Company in New York City.
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