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Newspaper
Pendleton Eagle Valley News
Location
Pendleton, Oregon, United States of America
Date
Apr 28, 1903
Page
9
A broad stock of farms stock ranches and city parcels is now listed with more acreage and better terms than before. Also available is a sizeable tract in the eastern Washington wheat region, appealing to investors and settlers seeking productive land.
The Coe Commission outlines customer liability limited to margins posted. Grain requires one cent per bushel margin. stocks require two dollars per share. Commissions are one eighth of a cent per bushel on grain and one percent on stocks.
R L Boulter pendleton office advertises sale of 12 broke work horses and many broke or halter broke young stock. Sired by imported Percheron, stallions heavy stock. Clyde mares described as heavy blocky. 56 year old geldings present. Asking 400 dollars for the lot plus spring costs. Contact Charles E Hoover Alba Oregon for information. Old newspapers available from The Oregonian office.
The piece recounts Stewart and May turning an idea for ready made velveteen skirt binding into a factory and marketing success through persistent advertising led by Curtis. It cites risks of halting campaigns, shows how sustained spend built a giant NYC operation, and contrasts with failures from overextension and halting advertising. The piece also cites Bonner and Beecher on enduring ad campaigns and warns against abandoning printer's ink after early triumphs.
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