Palladium Times in Oswego, New York

Ancient beard traditions shape the face of modern Jerusalem

In Jerusalem's Old City diverse religious groups clash and converge over beards as symbols of devotion and identity. Eitan Press markets Aleph Male beard balms linking Jewish mysticism to modern ethics while clients sample scents tied to Sukkot and Havdalah. Scholars note beards mark religious and political expression across Jewish, Muslim, and Christian communities.