03 Jan 1918
Page 1
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Newspaper
Oxford Eagle
Location
Oxford, Mississippi, United States of America
Date
Jan 03, 1918
Page
1
Reports describe a major quake causing widespread damage and over a hundred thousand homeless. The seismograph at Georgetown University records the event as the strongest yet with aftershocks. Navy orders ships to aid victims as cold winds sweep the region and relief efforts surge nationwide.
An advertisement asserts a product from Carter's Drug Store will increase milk yield by using a concentrated form of seasonal feed ingredients. It targets dairy farmers facing lower summer milk production and promises better milk output.
A study on advertising as essential to sales and its real cost. The author argues advertising boosts demand, lowers per unit costs, and shifts burdens from consumers to non advertisers, urging practical, profitable use without waste. He cites Ivory Soap, Wrigley’s gum, and Ford to illustrate cost distribution and returns.
The piece traces how selling evolved from stealthy price manipulation to transparent fixed pricing. It contrasts old buyer seller wits with modern market rules and argues selling is a learnable science governed by fixed laws. The text cites natural evolution of barter and notes innate talent can aid but learning rules remains essential.
Washington reports say the government plans to seize coal mines immediately after a three hour conference led by Director General McAdoo with Railroads and Energy officials. Garfield supports government control citing labor fairness and federal trade commission views. A follow up meeting with railroad chiefs is planned for Thursday.
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