Seniors Fitness Boom Shrinks the Old Iron Scene
As baby boomers near retirement the nine point six billion dollar fitness industry plans for a senior market. Experts note rising exercise among 55 plus crowds while clubs consider softer settings and separate seniors areas. Industry leaders warn of a mass demographic shift by 2010 and urge adapting to aging consumers.
MENTIONED IN THIS ARTICLE
America
Jack LaLanne
American Sports Data Research
Terence Moffatt
Club Industry
Ly Hotchkin
Chicago
Burr
Fresno
Calif
Colin Milner
Keiser
Milner
Walk El Paso campaign inspires years of steps and weight loss
Margie Flores, a 37 year old diabetic from El Paso, credits the Walk El Paso campaign with launching her fitness journey. The private Paso del Norte Health Foundation funded the effort in 1998, creating 70 walking groups and distributing free walking kits to about 18,000 residents seeking better health through 20 minutes of daily walking.
MENTIONED IN THIS ARTICLE
Paso, Texas
Margie Flores
Ms. Flores
el Paso
JoAnn Manson
Harvard University
United States
Jose Luna Jr
American Cancer Society
Paso del Norte
Ann Pauli
Foundation
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