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Shifting Christmas Tree Market Faces Slower Live Sales
Industry leaders note live tree sales fell from about 32 million in 2000 to 23.4 million in 2003 while artificial tree sales rose from 50.6 million to 62.9 million. Leaders urge expansion to new markets and emphasis on traditional holiday values to attract buyers. Industry figures cited include Irwin Leiterstein of the National Christmas Tree Association and North Carolina grower Ron Hudler.
MENTIONED IN THIS ARTICLE
Ron Hudler
Hudler
Brian Ostlund
Pacific Northwest Tree Association
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Dallas-Fort Worth
Ostlund
Mexico
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