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Food firms chase natural look for imperfect foods
New York reports outline how Domino's McDonalds Kraft Hillshire and Wendy's seek imperfect shapes textures and colors to signal homemade quality. Executives and researchers describe methods to create ragged turkey slices loose egg whites and wavy burger edges while maintaining weight packaging needs and flavor. Public health experts warn the trend may blur lines between natural and processed foods.
MENTIONED IN THIS ARTICLE
New York
Domino’s
McDonald’s
Kraft Foods
Paul Morin
Kraft
North America
Euromonitor International
Michael Cohen
NYU
Stem School of Business
Michele Simon
Bernell Dorrough
Mobile
Ala
Publix
Dorrough
Wendy’s
Kraft Foods Group Inc
Madison, Wis
Delis
Morin
Hillshire Brands Co
Sean Connolly