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Odessa American in Odessa, Texas

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Articles on This Page

This newspaper page contains 3 articles. Subscribers can read the full text of each article.

Newspaper

Odessa American

Location

Odessa, Texas, United States of America

Date

Sep 16, 2000

Page

3

Campaign Names Boom Or Brand Slogans In US Election

Marketing experts assess policy labels like MediCARXEL and American Dream Down Payment Fund in the 2000 campaign. They warn overlong branding can erode core messages while praising concise terms like death tax and First Home Down Payment Fund for clarity and impact.

Trout Greenwich, Conn Robert Kahn FutureBrand New York Microsoft Motorola British Airways al Ries Atlanta John Lang New York University Ries Bush Gore Chevrolet Europe Kodak Virgin Atlantic Lang

Brand Names From The AP on Campaign Promises

The Associated Press lists ten campaign brand names for Bush and ten for Gore. Bush items include MediCARxES, New Freedom Initiative, American Dream Down Payment Fund, A Distinctly American Internationalism, Delaying Hierarchy, Charter School Home stead Fund, New Prosperity Initiative, Compassion Capital Fund, Troops to Teachers, and Tax Cut with a Purpose. Gore items include 21st Century Learning Centers, 21st Century Teacher Corps, ABC, Democracy Endowment, E-corps, Electronic Bill of Rights, National Nanotechnology Initiative, Keep America Moving program, Rural Safety Net, and Tax Cuts for Working Families.

Washington George W. Bush al Gore Jack Trout Madison Avenue Bush Gore New Prosperity Initiative Compassion Capital Fund ABC Democracy Endowment Amtrak

Weekend Movie Schedule for Local Theater

The listing shows showings of Worse Betty Ry Dos Space Cowboys on multiple times including 1:00 4:00 7:00 and 9:50 pm. Saving Grace Bless the Child The Perfect Storm are also presented with ratings ex indicating restricted or parental guidance notes.

Also Mentioned on This Page

Allies Atlanta Schmie Nyu.edu Education Culturecomm Uiversar Sree Bry Ry Rte Ann Barton Austin Pilsner Bros Odessa Sora ALTER Music City Mall Wb Te Anthe Uirseiun Hwy Preston Smith Rd Kings OF Comedy Bite Bie Peec Coyote Ugly Mee Bethany Christian Church Disciples OF Christ N. Everglade The Associated Press Whitacre Miele PTE Lalc Eee Myself Irene Watcher Steve Jervouno Hin Wwe Sealy Sealy/Stearns & Foster Sealy Plush N. Il Lacks.com
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