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Anheuser after bigger share By CLARK BELL
Anheuser-Busch aims for 40 percent U.S. beer market by 1990, needing stronger Chicago and Great Lakes sales. Busch leadership lags in Chicago while Midwest remains key turf. Long outlines pricing, marketing shifts, sports sponsorships, and agency battles as part of growth plans.
MENTIONED IN THIS ARTICLE
Chicago Sun-Times
ST. Louis
Anheuser-Busch
U.S
Chicago
Great Lakes
Busch
Dennis P. Long
Long
Busch Brands
St. Louis Steamroller
Midwest
Miller Brewing Co
G. Heileman Brewing Co
Pabst Brewing Co
Stroh
Jos. Schlitz Brewing Co
Heileman
Washington University
Busch Marketing Department
A. Busch III
Anheuser-Busch Companies
Busch III
Texas
Miller
Amarillo
D'Arcy-Macmanus & Masius
Needham
Harper & Steers
D'Arcy
Bud Light
ESPN
Dave Seibel
Minneapolis
Seibel
Mithun
Geroge Gruenwald