Perrier Resumes U S Campaign After Recall Worth 25 Million
Perrier Group of America launches a 25 million ad campaign to restore brand visibility after a February recall. New bottles marked Nouvelle Production begin shipping to the eastern United States, with nationwide rollout over three months. Ads in 22 newspapers, radio spots, and a Perrier News Network parody underscore relief and ongoing distribution plans.
MENTIONED IN THIS ARTICLE
New York
Perrier
U.S
Perrier SA
Perrier Group of America
United States
Paris
USA
Wall Street Journal
Eas
Ier
Perrier News Network
Jill Purity
Jill
Elvis Presley
Ronald V. Davis
Greenwich
Coke to rename New Coke as Coke II in test markets
Coca Cola Co says only the name will change as New Coke becomes Coke II to help sales. Formula remains New Coke, Coke Classic stays named, and no changes to that product are planned. Test marketing will begin in one city with a red white and blue look resembling Pepsi.
MENTIONED IN THIS ARTICLE
Coca-Cola Co
Randy Donaldson
Coke
Donaldson
Jesse Meyers
Greenwich, Conn
Beverage Digest
Coca-Cola
Pepsi
Eyers
Meyers
Kentucky Governor Signs King Bill
Kentucky became the 41st state to adopt a Martin Luther King Jr. holiday as Gov. Wallace Wilkinson signed the legislation in a Capitol rotunda ceremony. The bill’s sponsor from Louisville called the signing “the end of a long march” and veterans of the civil rights era watched in tears and joy as prayers and applause echoed.
MENTIONED IN THIS ARTICLE
Frankfort
Kentucky
Wallace Wilkinson
Capitol
Freshiay of
Louisville
Wilkinson
Abraham Lincoln
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Perrier of America
Atlanta
Emanuel Goldman
Paine- Webber Inc
San Francisco
King
Porter Hatcher
Park & Walk
Moon Garden
Tim
W. Con
Ruffet
U.S.A
Thy
Braun
Sady Price Huey
D.D.S
Cail Han Jr
T.V. Longbotham JR
D.D.S. General Dentistry
Allen
Monahans
Radio Shack
America
Tes
Ino
Road Patrol
Micronta Save
Microsoft Corp
Tayes
White
Almond
Hone
FCC