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Health clubs push marketing beyond body image in New Year drive
Health club ads target non exercisers as fitness myths fade and marketing shifts from body definition to accessibility. Bally Total Fitness executive cites plateauing demand while CDC data show only 31 percent jog leisure time and obesity climbs from 19 to 24 percent since 1997. observers note intimidation blocks starts and many feel they resemble others who avoid exercise.
MENTIONED IN THIS ARTICLE
Health Clubs
Charlottesville
Centers For Disease Control and Prevention
American Sports Data
Rick Caro
Management Vision Inc
Phil Hawkins
Rob Whittaker
ACAC