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Low carb beers shift gear for U.S. drinkers
Pittsburgh AP notes beer makers chase both calories and carbohydrates as Miller Lite popularized light beer. Michelob Ultra and Rock Green Light push low carb options with plans by Coors and Miller. Analysts split on staying power while brands target health conscious and female segments and advertise coast to coast.
MENTIONED IN THIS ARTICLE
Pittsburgh
U.S
Miller
Benj Steinman
Beer Marketers
Anheuser-Busch Inc
Rolling Rock
Coors Brewing Co
Aspen
Julie Bradford
All About Beer Magazine
Bradford
Rock Green Light
Michelob Ultra
Bill Trogler
Yuengling
Gourley
Genese
Labatt
Anheuser- Busch
Miller Brewing Co
Marcie Berry
Pittsburgh Penguins