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Business Gifts Shrink For Christmas Season At 20 Year Low
Incentive Marketing reports 1972 Christmas gift spending at about 382 million dollars, down 1.4 percent from 1971 and the lowest since 1967. Inflation keeps expenditures steady for many firms while leaders cite profits and cost concerns. Liquor remains the top gift, with bourbon selling in heavier half gallon containers.
MENTIONED IN THIS ARTICLE
New York
UPI
Russell R. Brown
National Distilling Co
Brown
Prentice, Hall Inc