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News in Frederick, Maryland

16 Sep 2000

Page 7

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Newspaper

News

Location

Frederick, Maryland, United States of America

Date

Sep 16, 2000

Page

7

Marketing names collide with politics in 2000 campaign

Washington AP reports branding pros review presidential policy titles from Bush and Gore. They praise brevity but split on MediCARxES, with critics calling it clumsy and hard to pronounce while supporters argue the Rx cue subtly signals care.

MENTIONED IN THIS ARTICLE

Washington George W Bush al Gore Jack Trout Madison Avenue Mr Bush Mr Gore Mr. Bush Ynortgate Mr. Trout Greenwich. Conn Robert Kahn FutureBrand New York Microsoft Motorola British Airways al Ries Atlanta John Lang New Blab Krece
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Debates Plan Clash As Camp Talks Narrow to Three Formats

Camps clash over debate formats with talks by the Gore and Bush teams after a 72 hour session. The bipartisan Commission on Presidential Debates proposed three formats including two network debates and one town hall. Gore backs three formats, Bush leans informal, both sides weigh details before a final agreement.

MENTIONED IN THIS ARTICLE

Bares Forum Sans Gore Flescher Laure Quinn Democratic National Committee Bush NBC CNN Larry King
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