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Gimmicks Push Campaign Funds With TV and Mail Tricks
Washington based political fundraisers shift from mass mail to selective tactics and multimedia appeals. consultants report lower receipts across parties as donors grow choosy and responders drop from 20 25 percent to about 8 15 percent. new gimmicks include fake look alike envelopes wax seals video tapes and targeted lists aided by computerization. prominent groups like NCPAC RuffPAC and the DNC and RNC face declining contributions amid competition from international aid drives and economic pressures.
MENTIONED IN THIS ARTICLE
Washington
Ronald Reagan
Timothy Roper
Bruce Eberle
Ann Stone
Alexandria
Eberle
National Republican Senatorial Committee
Stone
National Conservative Political Action Committee
Nicaragua
Contra
High Frontier
Strategic Defense Initiative
Reagan
George Washington
Roper
Republican Party
Republican
Democratic National Committees
National Republican Congressional Committee
Federal Election Commission
DNC
ANC
Mexico
Frank O’brien
RNC
Leah Geraghty
NCPAC
Nari