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Reagan's radio addresses mark cost effective direct messaging
Reagan performs five minute weekly radio addresses from Rancho Del Cielo using a direct approach to reach Americans. The piece notes the method’s cost effectiveness, the planning behind each script, and how Reagan treats radio as a personal, direct line to the public, with staff and networks coordinating the broadcasts.
MENTIONED IN THIS ARTICLE
Rancho del Cielo
Calif
Reagan
Hig
Buck Owens
Mike
Jim Kuhn
Kuhn
Patrick J. Buchanan
ABC
NBC
CNN
Associated Press
United Press International
Mutual
Ron Nelsen
Gerald Ford
Nessen
Buchanan
California
Lucky
Freebo
Millie
Secret Service
Federal Reserve Board
Paul Volcker
Poland
Solidarity
U.S
Mikhail Gorbachev
Bethesda Naval Hospital
Nancy
Russia
White House
Elizabeth Beard
Mike Fright