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Macy's Thanksgiving Day Parade as a three hour promotional spectacle
The Macy's Thanksgiving Day Parade on NBC drew about 45 million viewers, hosting a parade of brand placements and product plugs that dominated the broadcast. Anchors Katie Couric and Matt Lauer led a lengthy infomercial vibe, with familiar floats and sponsor ties from Reddiwip to Folgers.
MENTIONED IN THIS ARTICLE
NBC
Elko
Bereta
Katie Couric
Matt Lauer
NBC News
ABC
Campbell's Soup
The
Wall Street Journal
Campbells Soup
Barbara Waiters
Associaoni Tha Snorer
CBS
Survivor
Target Stores
Bud Light Beer
Mattel
Will & Grace
Macy's
Passions
LFO
Lauer
West Side
Matt
Santa Claus
CHS News
MTV News
Itasy
Ion Chs Stp
Viacom
Sue Stevens
Katie Eraio
Eestaty Oreer
John Norris
Dan Rather