TV Radio By Cynthia Lewry AP Newsfeature Writer
New York reporters recount the rise of sponsor driven TV production with major cosmetics funding. Mort Green leads a new division to create a high quality, writer rich program lineup on CBS TV including a 290 show year and shifting ad dollars toward in house writing talent.
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Cynthia Lewry
Charles Mercer
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Charles Reviow
Goodman Ace
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Perry Como
Mort Green
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Euch
CBS
Tt Row
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Sively
The
Cosmetics Company
Reviow
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a _ crass
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