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Olympic merchandise sales surge before 1996 Games in Atlanta
The article details how pre games licensing drives money for the Atlanta Olympics with $650 million in sales to date and expectations to reach $1 billion. It notes major licensees Sara Lee Hanes Champion Reebok and Swatch, the role of ACOP and ACOG, and top selling items like T shirts caps and jackets. It also covers sponsorship royalties, official logos, and the parade uniforms and badges.
MENTIONED IN THIS ARTICLE
Atlanta
Cama Ee Ba
Bob Hollander
Atlanta Centennial Olympic Properties
ACOP
Atlanta Committee For
Maria D. Stefan
Sporting Goods Manufacturers Association
SGMA
U.S
Bill Campbell
Campbell
Sara Lee Corp
Hanes
Bret Shifflett
Shenk and Tittle
Francis Scott Key
Steve Shugarts
Kim Owens
Kmart
Frederick
Atlanta-area
Jasukaitis
Robyn Barsky
Sara Lee Olympic Partnership
Sara Lee
Ms Barsky
ACOG
Ms. Barsky Hanes
Champion
Reebok
Swatch
Nadia Comaneci
Katarina Witt
Mark Spitz
Dan Jansen
Edwin Moses
Bob Beamon
Bernie Lawrence
Hecht
SMH
Swatch, Omega and
Longines
Los Angeles
Georgia
Robbie Ellis
JC Penney
USA Olympic
U.S Olympic Committee
USOC
Bausch & Lamb
Big Dog
High Five
L’eggs
Perry Ellis
Ralph Marlin and Co
Speedo
Starter Corp