Branding splits skin for art and rite across cities
In San Francisco and beyond branding draws a growing subculture that uses molten metal to burn designs into skin. Heidi Yoder, 27, was branded to balance personal symbols, while shops report weekly branding clients seeking tattoos, piercings, or scarification as a form of self expression and bonds.
MENTIONED IN THIS ARTICLE
San Francisco
Heidi Yoder
Yoder
New York
Amsterdam
Paris
San Francisco Bay Area
Ohio
Paul Massano
Wilt Chamberlain
Michael Jordan
Emmitt Smith
Kappa Alpha Psi
Omega Psi Phi
Massano
Blake
Nomad Body Piercing
Debra Miller
Muller
Snowboarders carve a niche in snow and fashion history
Snowboarders evolved from outcast to mainstream with resorts welcoming riders. Industry data shows about 1.2 million participants as apparel and gear markets adapt to functional, tech fabrics, looser cuts, and women specific lines. Key names include J P Sydnor of Under the Sun Sports and Roger Lohr, SIA director.
MENTIONED IN THIS ARTICLE
J.P Sydnor
Under the Sun Sports
Frederick County Square
Ski Industries America
SIA
McLean
United States
Roger Lohr
Education Snowboard
Benny Sydnor
Sydnor
Mr. Sydnor
Burton Snowboards
Kramer
James Dean
Malcolm Bryan
Pit Crew
North Market Street
Also Mentioned on This Page
Miller
Bryan
Northeast
Eikowada
Nevica Skiwear USA, Inc
Burton