Television and magazines face shifting ad market
An article notes that television growth drew fears of magazine decline but readership stayed strong. Collier's and The Women’s Home Companion posted high circulations before ad revenue pressures forced suspensions. A Madison Avenue executive argues TV ads may have diverted spend from print.
MENTIONED IN THIS ARTICLE
Crables Mercer
New York
Collier's
Women’s Home Companion
Madison Avenee
Dapgeremz
the Companion
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