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Newspaper
New York Times
Location
New York, New York, United States of America
Date
Jun 11, 1915
Page
5
The 1916 Hudson Yacht-Line debuts a new Ever-Lustre finish baked in multiple coats and cured in ovens, promising a durable, brilliant surface that resists sun, rain, washing, and wear. Coupled with enameled leather upholstery and deep cushions, the model aims at lower operative cost and mass appeal after a year of rapid output and price adjustments.
Designers spent another year on the car but the chassis could not be improved. After fifteen thousand cars and millions of miles, no fault emerged. Howard E. Coffin foresaw the move to simple, refined parts and minimalism. The trend favors satisfaction over show.
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