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Second screen moves into movie theaters and live events
The film industry plans to add second-screen content before and during screenings using smartphones and built in seats. National CineMedia will roll out FirstLook second-screen features with Shazam tie ins while directing engagement only before films.
MENTIONED IN THIS ARTICLE
Cliff Marks
National CineMedia
Hollywood
Jerry Harrington
Tivoli Cinemas
Kansas City
AMC Theatres
Regal Cinemas
Cinemark Theatres
FirstLook
Marks
Shazam Entertainment
Shazam
AMC
Eric Wold
Firm
B. Riley & Co
Wold
MCT Information Services