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Newspaper
New Castle News
Location
New Castle, Pennsylvania, United States of America
Date
Jun 08, 1992
Page
9
In New York two Madison Avenue ad makers crafted a TV commercial to polish the city’s image by highlighting negatives. The spot uses bold white on black subtitles repeating phrases like It’s dirty It’s ugly It’s hectic to turn perceived flaws into a reaffirming message of resilience.
A contest sponsored by The Image Bank challenged ad pros to craft a 30 second NYC themed spot using stock footage. The winning entry blends skyline sunlight harbor fireworks Statue of Liberty centennial Central Park lake harmonica players Macy's balloons Rockettes Rockettes marching and Rockefeller Center tree lighting into a cohesive urban tableau.
A college student recounts discovering hockey and the Pittsburgh Penguins. She learns about icing, power plays, penalties, and hat tricks while enjoying the game, liking the Penguins uniforms, goalie masks, and the Zamboni. The piece ends with curiosity about the next hockey night in Pittsburgh.
Moving can be stressful for children of all ages as families relocate. Experts advise sustaining routines, involving kids in packing, and maintaining ties with friends. Parents should explain changes, visit the new home, and present relocation positively to ease adjustment.
Children fall at playgrounds, but padded surfaces reduce injuries. Experts urge loose, forgiving material at least 9 to 12 inches deep, avoiding concrete or hard dirt. Parents, schools, day cares, and parks should inspect surfaces to ensure safety.
The U S Consumer Product Safety Commission offers a free Playground Equipment Handbook by postcard and the American Academy of Orthopedic Surgeons provides a free Play It Safe brochure by phone Cited statistics show nearly 250000 children under 15 were treated in emergency rooms last year for playground injuries most from falls Many injuries involve swings or entrapment and surfacing adequacy remains key Officials note maintenance of padding such as wood chips sand or mulch is essential while rubber surfacing though costly lasts longer and requires less upkeep
The Welfare Department reports 60 children died from abuse in 1991, the highest in 16 years of the child protective law. Most victims were under five, with mothers often involved. Substantiated abuse rose to 7,986 from 7,951. reports declined 2 percent to 23,861. Philadelphia led substantiated cases and deaths. Recommendations include broader abuse definitions and expanded protections and services.
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