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Hollywood publicity and ads shape postwar film perception
Hollywood marketing leans on glamorous publicity stills and billboards to sell films, often showing scenes and fashions not in the movies. Rita Hayworth, Dorothy Lamour, and others are highlighted in sarongs or gowns to lure soldiers and public, while actual films diverge. Marie Wilson and Beatrice Pearson are noted as rising stars in Tucker's People.
MENTIONED IN THIS ARTICLE
Hollywood
Ad Productions
Ywood Hood
Rita Hayworth
Metro
Dorothy Lamour
Sahara
T Eld
Marie
Marie Wilson
Beatrice Pearson
John Garfield
Tucker