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This newspaper page contains 7 articles. Subscribers can read the full text of each article.
Newspaper
Mount Sterling Advocate
Location
Mount Sterling, Kentucky, United States of America
Date
Jun 28, 1921
Page
7
The fragment urges prudent spending on ads and claims advertising is the best long range selling tool. It emphasizes honesty, up-to-date store news, and plain, simple wording with short sentences to attract attention through novelty.
The text argues that ads act as salesmen, delivering the first impression. It stresses that appearance and style influence women shoppers, who seek quality for value. Effective ads create desire, drawing customers to the store where sales follow.
Mathias Ludlow of Newark New Jersey president of the National Retail Hardware Association addresses the twenty second annual convention in Louisville. He argues that responsibility for business depression lies with the taxation system and that proper tax reform will bring prosperity.
G. D. Sullivan & Co announce they will close their Poultry House on July 1 for 60 days to repair and remodel. The business will reopen September 1 and will buy poultry and hides at the highest market price. A man seldom regrets the things he doesn't say.
Liberal butter arrivals ease prices toward week end as cream handling in the country needs better care. Eggs suffer from continued heat reducing quality though a slight easing appears. Poultry movement remains below demand with gains in broilers and fryers fetching good prices amid rising supplies.
One fifth of Kentucky tillable soils show serious wash and gullies, averaging 20 percent or 20 000 acres per county and 2 500 000 statewide. Experts cite cover crops as key to preventing winter leaching and erosion, noting rye roots protect surface soil and that poorer soils gain most from such practices.
The discussion notes that a cover crop used for a single purpose could more than cover its cost, as Mr Stephen son argues. The text contrasts heating the outdoors with fuel and advertisers seeking a wide reach with a fifty dollar ad appropriation, concluding that opposition strengthens resolve.
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