How to Write Retail Advertising Copy
A Tribune Company essay argues for simple, factual ad copy over ornate prose. It likens ads to small stone fragments, urging brevity, clarity, and direct sales language. It cautions against fancy quotes and overlong explanations and notes publicity is costly yet essential.
MENTIONED IN THIS ARTICLE
Omar
Marie Corelli
Isaac Newton
Tribune Company
Chicago
Car Load Paper Print Offer From Hillsboro in Lawrence County
Uncle Jack Windham hauls a car load of Hillsboro paper claiming it is the best in the United States. The offer targets Lawrence county residents for letterheads statements and similar printing, with 75,000 envelopes on hand. Rural carriers authorized to solicit orders can print and deliver cheaper than factory buys.
MENTIONED IN THIS ARTICLE
Jack Windham
Hillsboro
United States
Lawrence County
Sam
For Sale First Class 2-Horse Gasoline Engine
For sale a first class two horsepower gasoline engine in perfect running order. The seller wishes to dispose of it to install a more powerful unit. Call to examine and consider purchase.
MENTIONED IN THIS ARTICLE
Cail
Storm Victim Elbert Stover Dies After Wounding Near Moulton
Elbert Stover who was wounded in the great storm about four weeks ago near Moulton died last Wednesday. Rev. R. L. Quinn buried him Thursday, also officiating at the first victim's funeral. The country remains desolate though others hurt in the storm are recovering well with bright prospects.
MENTIONED IN THIS ARTICLE
Elbert Stover
Moulton
Rev
R. L. Quinn
White head cabbage of the year grows near Russellville
R A Hester from beyond Russellville presented Editor Norwood with a round white head cabbage of the year’s growth. Franklin County joins Lawrence on the west, but no homemade white head cabbage has been seen here yet.
MENTIONED IN THIS ARTICLE
R. A. Hester
Russelville
Norwood
Franklin County
Lawrence
Aunt Becky Ergland Dies Near Mt Hope In Old Landmark Era
Aunt Becky Ergland dies near Mt Hope last Thursday night at age. The obituary notes she was a local landmark and that many will follow her to the land beyond.
MENTIONED IN THIS ARTICLE
Becky Ergland
Mt. Hope
Sunday School Changes Time at Harmony
The Sunday School exercises at Harmony will be held every Sunday afternoon at 3 o clock instead of in the forenoon. Let everybody who can attend. O. F. Wright.
MENTIONED IN THIS ARTICLE
O. F. Wright
Dewey to Leave Home Presented by People
Admiral Dewey and his wife plan to rent out the Rhode Island avenue home given by Americans and move to 1601 K Street, where Mrs Dewey lived before marriage. The small dining room seats 14, hindering entertaining, while the K Street home is closer to her mother and preferred. The Rhode Island avenue house is to be leased furnished, with Mrs Dewey’s name on the title.
Miss Nora Langhorne May Become Princess
Miss Nora Langhorne attracts attention in London society after a debut. If an alliance with Prince Francis occurs, the Astors would gain full credit for the match. Langhorne’s sisters include Mrs. R Moncure Perkins, Mrs. Charles Dana Gibson, Mrs. Reginald Brooks, and Mrs. Waldorf Astor. Mirado estate in Albemarle County has long been in the family, though run down since the war.
MENTIONED IN THIS ARTICLE
Virginia
London
Nora Langhorne
C. D. Langhorne
Albemarle County
Prince Francis of
Teck
Princess of Wales
Prince Francis
Miss Langhorne
Waldorf Astor
William Waldorf Astor
Astor
Nannie Langhorne
Young Waldorf Astor
Shaw
Robert Gould Shaw
Boston
Astors
R. Moncure Perkins
Richmond
Charles Dana Gibson
New York
Teaching Boys to Shoot With Rifles
President Roosevelts push to arm public school boys spurred shooting clubs, weapon training in schools, and a target practice program across states. Some oppose, including the Interparliamentary Art Union, warning of militarization and a false peace path. Meanwhile a probe into dry color purchases reveals possible million dollar overpayments by the Bureau of Engraving and Printing, investigated by the District of Columbia U.S. Attorney and Treasury Dept. inquiries.
MENTIONED IN THIS ARTICLE
Roosevelt
America
War Department
Congress
Washington
Interparliament Art Union
World Movement For Universal Peace
Bureau of Engraving and Printing
United States
Baker
District of Columbia
Treasury Department
House Committee On Appropriations
Government Cuts Ink Costs by New Production Method
The ink used by the bureau was produced by a process invented within the bureau. Prices dropped from 45 to 65 cents a pound for hard and soft blacks to 12 cents a pound. Director Sullivan personally investigated color contracts and authorized the reduction, saving over $114,000 in the year. Previously ink contracts were handled by the bureau’s ink export division and matched open market prices.
MENTIONED IN THIS ARTICLE
Bureau
Sullivan
Hidden Signals in Everyday Truths of Social Life
A compact reflection on honesty money and social behavior. The text suggests people justify attire usefulness and flirtation as social tools, noting men’s pride and women’s choices. It portrays social dynamics with a witty, aphoristic voice.
The Telephone: Gossip, Secrets And Small Town Tales
A playful verse envisions the telephone girl as a silent observer who hears every secret in town. She knows gossip, sorrows, affairs, and misdeeds, threatening to ripple through marriages, churches, and daily life if she revealed all. The poem prompts awe at what one voice might expose.
Earthquake Sale Prompts Great Bargains in Hartselle
A sensational notice proclaims a forthcoming earthquake sales event in Hartselle arriving Tuesday at 9 o clock. It praises weather signals and the merchant duo Williams and Gilliland, urging readers to rush in wagons for unprecedented low prices in a complimentary write up endorsing their business.
MENTIONED IN THIS ARTICLE
Hartselle
Messrs. Williams & Gilliland
Moulton Advertiser
Earth
Corking Navy Stories in June Everybody's for Sale
Memorial Day cover announces Robert Dunn war correspondence piece A Corking Story of our Navy with pictures by Reuter Dahl plus six other stories four articles two written to save you money and a vivid humorous collection by J M Sandlin in the June Everybody's for Sale edition
MENTIONED IN THIS ARTICLE
Robert Dunn
Reuterdahl
Moulton Advertiser Partnerships Listed with Various Publications
A fragmented notice lists several newspaper affiliations and magazines connected to The Moulton Advertiser. Mentions include The Memphis Commercial Appeal, The Birmingham Age-Herald, Leighton News, Thrice A Week New York World, Southern Ruralist, National Farmer and Stock Grower, Farm and Fireside, and others, with prices noted for some entries. The mix reflects a catalog of cooperative or companion publications and related periodicals across multiple cities.
MENTIONED IN THIS ARTICLE
Moulton Advertiser
Memphis Commercial Appeal
Woman's New Idea Magazine
Montgomery Advertiser
Moulton
Leighton News
Feville
Hye
New York Wold
Io Seen
Toledo
Atlantas
National Farmer and Stock Grower
St. Louis
Moulton Adverter
Springfieldis
Moulton Rural 4. A Rural Update From Mr White
Mr White sends a brief rural hello noting good health with a few chills, recent rains slowing farming, then sunny winds drying ground. He mentions Bro Harris delivering sermons at Gum Spring, and asks Elizabeth Oliver to write again. He closes hoping The Moulton Advertiser brings sunshine.
MENTIONED IN THIS ARTICLE
Mr. White
Bro. Harris
Gum Spring
Elizabeth Oliver
Moulton Advertiser
Henry Chitwood Drowns After Falling Into Water Pool
Henry Chitwood, subject to fits since birth, fell into a pool at Florence and drowned. The incident is reported as a fatal accident with medical considerations noted in the context of his lifelong health condition.
MENTIONED IN THIS ARTICLE
Henry Chitwood
Florence
Sentence Sermons on Friendship and Morals
A compact set of maxims on friendship, temperance, wound, world’s hardness, and happiness. It contrasts friend and foe, urges self-control, and links contentment with desire, religion, and love in a terse moral tone.
Woman denies sharing sacred secret to preserve honor
A woman states she did not reveal a sacred secret, arguing that admitting it would undermine her sense of honor and propriety. The remark frames the disclosure as a matter of personal integrity rather than truth.
Also Mentioned on This Page
Windham & Mules
Alabama
KK Windham
C& Wioles
Moulton, Alabama
Herbert Kaufman
W.J. Nusbit
Decatur, Ala
Bank Street
Decatur
Joseful
China
Haj
Citzen
Georgia
Taft
Billy
Solomon
Tre Luncs
Bettie
W. C. Irwin
Moulton, Ala
W. D. Irwin
Orange
Masa
Irwin
Moniton
Dewey
Ala
J. M. Sandlin
McCall
Canada
McCall’s Magazine
Postal
McCall CO
Moulton—Rural