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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Morris Daily Herald
Location
Morris, Illinois, United States of America
Date
Aug 02, 1978
Page
10
The text recalls a 1960s policy shift by Eagle in the Midwest to cut costs by eliminating loss leader specials and gimmicks like trading stamps. It notes the aim to lower food costs without sacrificing quality, selection, or value, highlighting a move away from costly marketing practices.
The message champions consistently low prices across the store to minimize the total at checkout. It argues real savings come from the final tape total, not a few advertised specials.
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