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Newspaper
Monticello Express
Location
Monticello, Iowa, United States of America
Date
Aug 14, 1947
Page
5
Nutrition authorities urge 3 to 4 glasses of milk daily for children and 2 or more for adults. Emphasizing menu planning, the piece promotes dairy variety including cheese butter cottage cheese and ice cream, with cold milk drinks and pudding as summer treats.
A Bureau of Agricultural Economics report notes households in milk producing states still consume ample dairy but some end up skimping on daily milk and milk products due to spending on other needs. Milk supplies calcium riboflavin protein and vitamins, supporting bones skin nerves and heart. In Emmetsburg a family shows off a child sized Dutch Colonial playhouse built by the father.
An estimate places the number of Aurid milk distributors in the United States at 451 086 highlighting widespread distribution across the country.
A $1,200,000 advertising and merchandising drive by the American Dairy Association funds Iowa dairy farmers contributing a prorated share. The plan increases newspaper and billboard coverage and a yearlong series of merchandising events with full color ad campaigns in major magazines reaching over 300 million copies per month and more than a billion readers. September starts with a full page ad in Sunday newspaper supplements promoting school lunches. About 75 cents of every dollar goes to newspapers magazines and outdoor media. 30 cents to research. 7 cents to merchandising. 5 to administration. 3 to industry promotion.
Frank Shannon suffers severe ultraviolet ray burns to the eyes while cleaning a large cafe refrigerator in Indianola. He remained under medical care after exposure and was reported resting.
Nine year old Barbara McCall of Boone was nearly scalped when her hair caught on a power take-off of a tractor at a farm near Corydon. She was rushed to the hospital at Iowa City for treatment.
Fragmentary OCR reads about a river party near Waukon mentioning attendees and a disputed claim. Names and details are unclear, with multiple garbled words. The text references a person named Maher and a river setting on the Mix alaatond river near Waukon with unclear roles.
The article notes methods for storing apples by wrapping them in paper or packing them in leaves to prevent odor absorption from nearby vegetables.
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