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Newspaper
Monroe Evening Times
Location
Monroe, Wisconsin, United States of America
Date
Sep 04, 1963
Page
10
New York advertising shifts toward featuring Negro models alongside whites. Macy’s joined with five child ads showing a Negro child, part of a broader push by agencies to reach about 20 million African Americans with $19 billion in buying power.
The New York Telephone Co uses a Negro girl in an ad campaign for street corner booths while Colgate Palmolive plans TV spots with Negro models in the next two weeks. Boston Gas features white and Negro children playing together as executives note growing opportunities. Lever Bros seeks guidance on minority use in ads and Schaefer Brewery promotes with athlete Andy Stanfield and a Negro Beaux Arts Ball queen election drawing 3 million votes annually.
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