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Newspaper
Middletown Journal
Location
Middletown, Ohio, United States of America
Date
Sep 15, 1969
Page
12
The 11 day period October 5 to 15 offers enrolled employees of firms with Blue Cross memberships a chance to reenroll or join the group program via payroll deduction. The annual reopening assists workers who did not enroll when hired, allowing entry for at least another year at their workplace Blue Cross plan.
Rising costs of hospital care affect Blue Cross members in Southwest Ohio as expenses climb nationwide. The trend pushes higher bills at the hospital cashier and prompts more patients to budget in advance for anticipated medical costs.
Blue Cross promotes instant, guaranteed acceptance at member hospitals with minimal outlay and no claim filing. The piece notes hospital bills rising with inflation, average daily costs of 62 dollars in Southwest Ohio, and a 70 percent staffing cost share, driven by higher wages and more personnel as hospitals battle increasing medical progress and service use.
Blue Cross of Southwest Ohio reports 74.1 percent of members have full two bed hospital room coverage as of June 30, with more upgrading to semi private rooms by Sept. 30. About 27,000 contract holders elected better coverage, a third of those offered. Employers show higher preference for two-bed benefits, with ward beds increasingly scarce and semi private stays offsetting higher costs.
Blue Cross of Southwest Ohio reports 163 hospital bills exceeding 5000 dollars for January to July, equating to one 5000-dollar bill per working day. The Daniels family case illustrates typical charges, with blue cross covering most items except blood, TV rental, and drugs at discharge.
Changes effective for bills due on or after November 1 affect pooled group members with standard ward and comprehensive two bed plans and group conversion members, while several categories remain unaffected including merit rated groups, upgraded group conversions, non group members, seniors with Medicare supplements, college students, and Blue Shield members.
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