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Newspaper
Middletown Journal
Location
Middletown, Ohio, United States of America
Date
Oct 31, 1966
Page
12
A doctors run Physicians Mutual announces the 40-PLUS Benefit Plan offering extra cash protection for people over 40 with low monthly premiums. Enrollment ends November 6 1966 with no sales visit required. The plan promises cash benefits, coverage beyond Medicare, tax free benefits, and a 10 day money back guarantee.
A promotional notice describes 40-PLUS hospital cash benefits paying 100 a week from day one of confinement for up to 52 weeks, with caps up to 5200 per year. It covers pre existing conditions after two years and pays for new illnesses or accidents with immediate accident coverage. It allows any hospital, with some exceptions, and excludes certain conditions and on the job injuries.
An urgent offer targets people over 40 to enroll by mail with a dollar for immediate policy issuance. Enrollment must postmark by the date on the form, or it is not accepted. The policy arrives the same day, with a 10 day money back guarantee and no obligation, encouraging prompt enrollment.
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