Americans Clip and Flip Coupons Rise of Cooperative Mailings
New York AP reports on the surge of coupon clipping and cooperative mailings driving mass discounts. Producers distribute billions of coupons via colorful mailings to households, enticing regular purchases and enabling data gathering to analyze buying habits. The trend, a hallmark of 1960s advertising, spreads across cereal boxes and mail cartons, blending savings with consumer tracking.