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Newspaper
Middletown Journal
Location
Middletown, Ohio, United States of America
Date
Nov 05, 1971
Page
18
A newspaper urges readers to demand concrete circulation numbers rather than mystical projections in advertising research. It promotes requesting the Audit Bureau of Circulations report to verify reach and audience metrics.
The Audit Bureau of Circulations is a self regulatory association of over 4000 advertisers, advertising agencies and publishers and acts as a bureau of standards for the print media industry.
A cluttered page shows lost pets and rewards, including found dogs and cats with contact numbers, plus obituaries and funeral notices for local residents Anna Burnett Orman Elam Loduskey Peyton and infant Donnie Ross. Also appears are charity sales, church notices, and a holiday bazaar event.
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