Pretty Face Packaging Shapes Women Shoppers Choices
Industrial designer Ted Menten explains how his firm creates 3000 to 5000 packages a year with “pretty faces” to lure shoppers. He notes color, perceived fragrance, and tactile visuals drive appeal, with women more responsive to red and danger of overpromising. The process starts with a product profile and multiple tests to ensure packaging fits claims and target audience.
MENTIONED IN THIS ARTICLE
Joy Stilley
New York
Ted Menten
Menten
Menten Inc
Packaging designer on trends and truth in labeling
Menten and staff refresh and redesign packaging for brands while facing Truth in Packaging rules that crowd space. He notes cosmetics dominate his business and mocks some regulations as unrealistic for fantasy purchases like perfume where weight matters little.
MENTIONED IN THIS ARTICLE
Menten
Menten Pivots Box Design Toward Nonviolent Packaging
Long Island born artist and packaging innovator Menten recalls shaping a toy tank box to eliminate violence visuals. He credits his early art start, village apprenticeships, and youth outreach. He keeps focus on client sales gains as the highest award while pursuing a book on runaway teens.
MENTIONED IN THIS ARTICLE
Menten
Long Island, N.Y
24 Menten
Hollywood
Engaged Claire St Laurent and Kim Winget to Wed June 2
Miss Claire Betty St Laurent and Kim Winget announce their wedding set for Tuesday June 2 at Holy Trinity Church Somersworth N H. The ceremony will begin at 7 PM. Miss St Laurent is daughter of Mr and Mrs Paul R St Laurent of Somersworth and Mr Winget is son of Mr and Mrs John C Winget of Fleming.
MENTIONED IN THIS ARTICLE
Claire Betty St. Laurent
Kim Winger
Holy Trinity Church
Somersworth
N.H
St. Laurent
Paul R. St. Laurent
Winget
John C. Winget
Flemming Road
Smith College
Princeton University
John C. Wingers
John L. Bauer
Jay Terry
Terry
Alameda Circle
Miss St. Laurent
Homemakers Board Discusses April Dance and May Banquet
Homemakers Official Board met at Mrs. Anthony Greco’s home to plan an April spring dance at the Disabled American Veterans Hall on Main Street and a May banquet at Midway Lodge. Co chairmen for the dance were Mrs. Clement Smith and Mrs. John Young. A nominating committee for 1970 71 officers was named: Mrs. Donald Cloyd Mrs. LeRoy Rose and Mrs. Sennett. The next meeting is May 14.
MENTIONED IN THIS ARTICLE
Homemakers
Anthony Greco
Marshall Road
H. J. Vaillancourt
Midway Lodge
Ralph Connor
Larry Curless
James Elias
Joseph Hill
Fred Sennett
S. Main Street
Clement Smith
John Young
Harold Ary
Donald Cloyd
LeRoy Rose
Sennett
Dennison Hosts PSP Meeting For Omicron Chapter
Omicron chapter of Beta Sigma Phi Sorority met at Mrs. Tom Dennison’s Tytus Avenue home with co host Mrs. Fred Parella. Mrs. Mike Fitzgerald and Mrs. Rod Meyer presented an art program. Members noted the state convention in Cincinnati May 22 24. An original song and dance act titled Sisters was performed by Mrs. Don Lentz Mrs. Phil Palmer and Mrs. Dick Vennas.
MENTIONED IN THIS ARTICLE
Mike Fitzgerald
Rod Meyer
Omicron
Beta Sigma _ Phi Sorority
Tom Dennison
Tytus Avenue
Fred Parella
Cincinnati
Don Lentz
Phil Palmer
Dick Vennas
TOPS Chapter Names Queen at Recognition Dinner
Grace Croswell was honored as 1969 queen of the Hii-Hope TOPS club after losing 46 pounds since March. The dinner at the Cincinnati Gas & Electric Co. building featured flowers, a trophy, and remarks from weight recorders and members.
MENTIONED IN THIS ARTICLE
Grace Croswell
Cincinnati Gas & Electric Co
Todhunter Road
TOPS
Southwestern
Erma Poffenbarger
Pou
Sheri Puffenbarger
Virginia Brewer
Virginia Gibson
Edith Johnson
Mabel Daley
Theresa Muthert
Mabel Ratcliff
Loretta
Parties Precede April 18 Nuptials of Border and Hopple
Festivities marking the upcoming marriage of Paula Rosemarie Border and Forrest Edward Hopple recount a series of showers and teas. The couple plans to wed April 18 at Holy Trinity Church with a reception at Forest Hills Country Club.
MENTIONED IN THIS ARTICLE
Dickerson
Sheldon Road
Miss Border
Jess F. Border
Queen Avenue
Mr. Hopple
Edward Hopple
Central Avenue
Holy Trinity Church
Forest Hills Country Club
Tutt to Wed Sheila Wagers in May Ceremony
Mr and Mrs Dillard Wagers announce the engagement of daughter Sheila Kay to Gregory Maxwell Tutt. Sheila Kay is a Middletown High School graduate attending Middletown Business College. Gregory Tutt is a Navy veteran and State Highway Department employee. A May wedding is planned.
MENTIONED IN THIS ARTICLE
Dillard Wagers
Kensington Street
Sheila Kay
Gregory Maxwell Tutt
Marion Tutt
S. Sutphin Street
Miss Wagers
Middletown High School
Middletown Business College
Middletown
U.S. Navy
State Highway Department
May 22 6:30 pm wedding planned for Carolyn Johnson Edwin Rickard
Miss Carolyn Johnson and Edwin Rickard announce their wedding set for Friday May 22 at 6 30 pm in the First Baptist Church Franklin with a reception in the church social room. The bride is the daughter of Mr and Mrs Ray W Johnson of Franklin Lebaron Road and the groom is the son of Mr and Mrs Stanley Rickard of Robinson Vai Road.
MENTIONED IN THIS ARTICLE
Carolyn Johnson
Edwin Rickard
First Baptist Church
Franklin
Miss Johnson
Ray W Johnson
Franklin-Lebaron Road
Mr. Rickard
Stanle
Rickard
Robinson-Vai Road
Duplicate Club Meets At Temple Beth Sholom
Duplicate Bridge Club met at Temple Beth Sholom using the Mitchell movement at 10a. tables. North-south winners included Mrs. Frank Coldiron and Mrs. C.M. Woodruff with 153 points and other top pairs. east-west leaders scored 126, with second place tie at 125. The club celebrates an anniversary covered dish dinner on April ? at the temple with reservations via Mrs Heber Jones.
MENTIONED IN THIS ARTICLE
Middletown
Sidney Yager
Herschel Greenham
Frank Myers
J.T. Lamb
Dan MacLean
Paul Smith
Don Elson
Walter Jackson
Temple
Heber Jones
Highland Avenue
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Ken Dorsey
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James Johnson
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Victor Thomas
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Psp
Coleader Wilma Ratliff
Betty Williams
Bessie Craycraft
Angie Cox
Carol Robinson
Shirley Baker
Paula Rosemarie Border
Forrest Edward Hopple
Guerney Cole Jr
Robert Minor
Margaret Clapp
T Latter
Sierra Road
Glen Kraft
Kristina Kraft
Golden Lamb Inn
Harry Flisher
Stanley Street
Melinda
Mr. Tutt
Members of Arts
Middletown Area
Manchester Ave & Verity
Culligan Water Conditioning
S. University Blvd
Bank of Middletown
Middletown Bankers Association