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Middletown Journal in Middletown, Ohio

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Newspaper

Middletown Journal

Location

Middletown, Ohio, United States of America

Date

Mar 06, 1961

Page

12

Dinah Shore Promoted At Chevy Sparks TV Sponsor Clash

Dinah Shore is elevated to vice president in charge of sales at Chevrolet after a decade as a top on screen performer. The plan shifts her to eight or nine specials tied to sales events, while Chevy hires others to broaden car buyer reach. The piece contrasts her move with industry examples and warns of lost prestige for both entertainer and sponsor.

Hollywood All TV Star Dinah Shor Dinah Shore Dinah Chevy USA Chevrolet Detroit Betty Furness Board of Education Middletown City Middletown Ohio Lemon-Monroe Butler County Director of Business Affairs Labora Lemon- Monroe High School Seeaine Ban of Education Joseph E. Woodruff Susan Fouts Inah Ater Noel Coward Ralph Bellamy Chevy Brass America Claudette Colbert Miss Colbert Lawrence Welk Dodge Bob Hope Buick Milton ‘Berle U.p James Bauman Workhouse Lannox Pennsylvania Joanne Bauman Common Pleas Court Joseph T. Kizp Charlotte F. Dermann Henderson Estes

TV Listings and Sheriff's Sale Notice

Television schedule snippets show The Lennon Sisters, astronaut testing, mute girl aiding Sugarfood, Peggy Cass substituting on To Tell the Truth, Pete quitting a war habit, Agent Jim Hardie halting a bank robbery, Dante accused of theft, Andy Griffith romance, Dr. Chick Hennesey book plan, Janet Leigh charity bowling. Sheriff's sale Case No. 15392 Hayden S Tobias et al.

Lennon Sisters Holly Sugarfood Peggy Cass Polly Bergen Pete Jim Hardie Dante Andy Griffith Cupid Barney Chick Hennesey Janet Leigh Hayden S. Tobias

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