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Newspaper
Middletown Journal
Location
Middletown, Ohio, United States of America
Date
Jun 29, 1954
Page
3
Psychologists in business probe customer motivations and worker fit using personality testing and sub conscious cues. Jersey Standard Oil employs social scientists to study shop talk and worker minds to raise morale, while firms warn against ads implying female inferiority.
Farmers in Southern Ohio plow under cabbage as markets fail to absorb supplies. Thousands of crates in Meigs, Gallia, Washington counties and around Toledo are discarded to make room for other crops. Extension horticulturist Eugene Wittmeyer cites poor Southern truck-season weather and early freezes creating a glut. He notes cabbage has limited uses unlike tomatoes, which are more versatile for households.
Psychologists and social scientists doubt time worn ad ploys as some repel customers. Female voices in commercials offend other women who see them as nagging mothers. Listeners distrust women who know too much. Officials warn against tapping subconscious minds in marketing.
In Tokyo the Emperor and Empress hosted one outgoing and three newly accredited foreign envoys at lunch at the Imperial Palace. Prime Minister Shigeru Yoshida and Foreign Minister Katsuo Okazaki attended. Attendees included Canadian Ambassador Robert W. Mayhew and wife, Yugoslav Minister Makso Bace and wife, Thailand Ambassador Luang Phin-i-Akson and wife, and Cambodian Minister Prince Norodom Kantol.
In Charleston South Carolina Judge William H Grimball aided Edward Francis Dwyer of Washington to depart the state after Dwyer failed to obey a removal order amid non support and abandonment charges. The judge with help from the sheriff clerk and solicitor raised 16 dollars and placed Dwyer on a bus to Washington.
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