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Newspaper
Middletown Journal
Location
Middletown, Ohio, United States of America
Date
Jul 21, 1954
Page
9
An ad touts Lanolin Plus Liquid to fix dry skin and reduce crow's feet with a penetrating blend of lanolin cholesterol esters and lubricants. It markets body lotion and hair products, claiming smoother skin and easier fitting clothing, with cleansing cream for dry skin priced at $1 plus tax.
A William shopping ad urges readers to apply Lanolin Plus Liquid for a nightly facial routine. Warm the product, massage around the eyes, and wake with smoother skin and fading crow’s feet. The copy claims dramatic results rivaling spending $1000 for beauty.
A sales pitch touts Lanolin Plus Liquid Make-Up as instantly covering flaws, imparting a youthful radiance, and smoothing the skin. Five shade tones are offered to match natural skin, with pure lanolin claimed to soften and smooth with wear. It retails at $1 plus tax at cosmetics counters.
This new lotion claims to soften hands by supplying penetrating lubricating cholesterols from lanolin. It advertises a grease free feel and miraculous results, with a $1 price at cosmetic counters and a pump applicator included.
A cosmetic cleanser highlights lanolin as its key ingredient aiding cleansing while softening skin. It claims no harsh drying effect and mirrors natural skin oils for quick, comfortable results. Available at cosmetic counters for one dollar plus tax.
Lanolin Plus Shampoo offers cleansing and hair treatment with bright highlights and spring in curls. Priced at $1 before tax at cosmetic counters, it aims for softer silkier hair and easier manageability.
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