Compact Cars Spark Major Shift in Detroit Auto Market
The boom in compact cars shifts dominance in January with Falcon Rambler and Valiant leading sales, while Ford and Chevrolet struggle to keep pace. Romneys predicts compacts reach 15 percent of U S car sales by 1963 as industry players debate long term impact.
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Ford cuts 1960 sales forecast for Falcons only
Ford now forecasts 500 000 to 600 000 Falcons sales in 1960 down from 750 000 to 1 million for Falcon Corvair and Valiant. Falcons lead in reliability and gas mileage, Valiant faces finish issues, and the Comet debuts March 17 priced just over Falcon models. Detroit doubts precise outlook.
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