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Super Bowl ads push credulity with bold new stunts
Newcomers like Volvo with Richard Branson in space and GoDaddy.com challenge taste with racy humor while Lincoln faces backlash over a controversial ad. MBNA MBNA credit card spot and Mama's Boy gag add to the mix as professors analyze ads for impact amid high costs and massive audiences.
MENTIONED IN THIS ARTICLE
New York
Gladys Knight
Volvo
Richard Branson
Branson
GoDaddy.com
Janet Jackson
Ameriquest Mortgage Co
Mbna Corp
MC Hammer
Lay
Unilever
Cedric the Entertainer
Lincoln
Ford Motor Co
Tim Calkins
Northwestern University
Kellogg School of Management
Chicago
Calkins
Anheuser-Busch Cos