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Newspaper
Middletown Journal
Location
Middletown, Ohio, United States of America
Date
Feb 07, 1977
Page
3
MERIT announces a breakthrough in low tar cigarettes with a 100mm King Size and 100S lines. Test data claim 12 mg tar, with enriched flavor and comparable taste to higher tar brands, based on extensive smoking tests and FIC method. The ad notes Surgeon General warning and positions MERIT as breaking the taste barrier in low tar smoking.
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